Ideology

1. Define ;
     An ideology is a set of ideas that constitutes one's goals, expectations, and actions. An ideology can be thought of as a comprehensive vision, as a way of looking at things (compare worldveiw), as in common sense (see Ideology in everyday society below) and several philosophical tendencies (see Political Ideologies), or a set of ideas proposed by the dominant class of a society to all members of this society (a "received consciousness" or product of socialization). The main purpose behind an ideology is to offer either change in society, or adherence to a set of ideals where conformity already exists, through a normative thought process. Ideologies are systems of abstract thought applied to public matters and thus make this concept central to politics. Implicitly every political tendency entails an ideology whether or not it is propounded as an explicit system of thought. It is how society sees things.

In short,

1. The body of ideas reflecting the social needs and aspirations of an individual, group, class, or culture.
2. A set of doctrines or beliefs that form the basis of a political, economic, or other system.

2. How affect media ;
     Ideology have affected film(movie) theory more abundance by combined with many different society and culture issues kind of politics, Feminism, Marxism, Gender politics.
And also, Ideology have affected sports media. It was made by combining Commercial motivation.
In this process, it contributed sports nationalize and spreaded sports mental in the world.
Ideology is affecting many kinds of meida. Film theory and media sports is two of examples.

3. 2 examples;
    Example of Film theory - Feminism film
; Feminism is the belief and aim that women should have the same rights, power, and opportunities as men.
Feminism film is the movie that expanding women's rights and stressing women's ego. And the typical movie is "Happy End"

    Example of media sports - Commercialism
; The Commercialism is the practice of making a lot of money from things without caring about their quality.
Commercialism media sports is aroused audience's attention and interesting. It also controlled for increasing TV(media) rating. And Commercialism media sports also affected the sports contents.
It's a very useful effect for media sports.

http://cafe.naver.com/unks2.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=268&
Naver Wikipedia and paper dictionary.

Mid term Assignment

* Use a semiotic analysis to compare the different sets of fast food photos in the link (http://thewvsr.com/adsvsreality.htm). How are these fast food items represented, and in what was does this contribute to globalized food marketing, and American fast food culture?

; 

 In display picture, the fast food is represented very cleary and looks delicious.

The contents is quite tight. These have a lot of vegetables that looks fresh, the meat is big and packed, and the source is rich so that it looks really tasty.

Overall, the food appears large. If I eat it, I should be satisfied.

But unfortunately, it was just a picture. It was just a advertisement.

The reality is pretty different. Compare with ads, the reality pictures don't look sincerity of food and  don't look healthy food. The amount of food is less. Some cheeses and sources are melted so that food looks bad and disgusting. The food looks pressed. It looks like spoiled food.

 I really surprised when I looked these pictures. In my opinion, these pictures and  situation will adversely affect in the globalized food marketing and American fast food culture. As a results, the fast food's sales will be fallen gradually. 

when the fast food appeared in the food market, it has attracted great popularity.

Many people ate fast food instead of their meal because the fast food was delicious and they could eat quickly.

(some survey in the korea http://cafe.naver.com/foodcoordi.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=4014&)

But today, the fast food's sale is falling. Because many people realize how fast food is not good for their health. Like this kinds of picture(http://thewvsr.com/adsvsreality.htm), people aware the truth of fast food.

Here is some survey about fast food.

( in naver blog, and searched about some korean people)

Obesity and many harmful disease will be caused by eating a lot of fast food. It has full of fat.

Unlike ads, it has fewer vegetables. So that there arose a lot of parody posters

(http://blog.naver.com/smilenjh?Redirect=Log&logNo=60007304488)

And here is some media player about critics fast foods.

1.http://www.mgoon.com/view.htm?id=4403589 ; critics song about wide spread fast food in the America

2.http://blog.naver.com/kbg01064?Redirect=Log&logNo=120121646749&jumpingVid=B0B34E2F0CA597C29CEF0E798E7B382BB0E8 

; in the middle of movie super size me

As a results, Anti-fast food movement has been occurred. The fast food contributes anti-fast food movement in the globalized food marketing and American fast food culture. It has spread worldwide. In America, people thought the fast food was just a junk food that had a lot of calories so that it would be caused the obesity (searching the naver blog). It became famous because people was changed their perception to the well being.

The fast food gives great effect in the globalized food marketing and American food culture. It was really famous in the past but today, it was caused Anti-fast food movement, a well-being boom, slow food boom, and increasing about high class fast food restaurants (family restaurants).

And I think the fast food will still contribute about food marketing and American food culture for creating high quality food kinds of well-being! 

The well being fast food tortilla and well being burger.( In naver blog)

Assignment4 Korean Photoshop Disaster #7: I Hate You Lee Soo-kyeong...

Korean Photoshop Disaster #7: I Hate You Lee Soo-kyeong...
Use 2 additional examples to support your opinion. ;
I chose this post because many people are harmed by photoshop directly or indirectly.
Actually, i agree with some of photoshop. It makes photo more beauty. But it can be problems if photographers use excessive photoshop. We confused about that.
My friend usually buys some cosmatics because of some beautiful poster. The actress has really clean skin.
But it's kind of photoshop's exaggeration.
I give a detailed account of photoshop's disaster.

We can take damage to photoshop. For example, we can confuse real and fake about person.
The movie named Sex And the City2 poster is decorated heavy photoshop by photograpers.
Photographer handled the movie poster too much so that the actresses looked like so young.
New York Daily News reported that the poster is a haven of Photoshop. "Parker is too young, we could not recognize her, " New York Daily News accused. The Daily Telegraph said "54-year-old Katrel looked similar her appearance in 1987's her movie. " and "Sex and the City, Davis and Nixon, also looked so young that looked like became young again." As a result, people can confused that recognize them.

And here is the another example. Heavy photoshop used by Detailing of Plastic Surgeons.
Some plastic surgeons significantly changed person's impression to the Photoshop and it stimulated some customers' expectations. The customers who stimulated it were damaged because it was photoshop's skill.
Many plastic sergeon's victim were came out because of heavy photoshop.
I agree with using some of photoshop but not photoshop's abuse.
It can makes some disaster.