I compared Iphone4 ads from 3 diffirent countries ( USA, China, Korea)
http://liveblog.blog.me/70098100768 (USA adv)
http://blog.naver.com/shaun95?Redirect=Log&logNo=120524143&jumpingVid=64BC2FFC73EB8CC2D5D45C39C19FBFF8CAA0
(China adv)
http://inkinman.com/10075087301 (Korea adv)
Why are the different?
The USA adv is showing us to many things about Iphone's functions.
It shows facetime function,display function and,long battery.
It also shows it's slim shape.
The USA advertises us not only it's functions but also it's form!
In contrast China and Korea only advertise their representative function.
Concretely, China advertises a videophone function.
Thereagainst, Korea advertises a copy function.
And the most diffirent is their languages to advertisement.
What kinds of connotations do the ads generate?
That three diffirent advertisement connotate their nice functions.
Iphone's advertisement show us their nice functions to buy it.
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